Knife and EDC related business

So you have a knife or EDC (Every Day Carry) related business? Maybe you are a knife maker or a knife manuafcturer?

Anyway, welcome to ED-Media. Our mission is to contribute to the ‘relationship’ between Knife / EDC Industry and Consumers. We are here to offer you tools to improve your marketing regarding your knife and edc business or company. And to increase leads and sales for your business. And to help you create content to promote your knives or every day carry products; handmade or production.  We will help to be effective and efficient. Time is a precious asset. You need to use this as effective as possible.

The knife and edc industry is our niche. We know this industry very well. So wether you are a craftsman (knife maker, maker of leather sheets, or every day carry products) or a manufacturer, we can help you. A lot what we have to offer is even for free; without obligations! And we offer paid services as well. We also have to pay the monthly rent.

One of the things we do to improve the relationship with consumers, customers, prospects and suspects, is offering a complete platform for content creators, consumers and industry to come together. The platform integrates rich content with demand and supply. Content is provided by independant content creators, but also by companies introducing their products and by our own team of industry insiders. Companies use this platform, with several marketing tools, to get a better relationship with customers, generating more leads and increased sales.

All content is optimized for search engines, increasing the chance of getting ranked higher in search results. And, there is a direct link with Social Media ,like Instagram, Facebook & Twitter, to crosspost/link content.

Content is available and published in all kinds of formats. Product introductions, reviews, videos, written content, advertisements, pictures, podcasts, press releases, surveys, quizes and so on. All linked with relevant content with click-to-possibilities to increase leads and sales.

ED-Media About us

ED-Media was founded by people active in the industry and community. It is a company dedicated to the Knife & Every Day Carry niche. We take care of the marketing for companies working in this industry. For example: knifemakers, manufacturers, retailers and suppliers selling knives, flashlights, keychains, watches, pens and other related products. Working with our company will improve your marketing, generating more leads and increase sales.

We are doing this with simple, yet very effective and innovative techniques. For each budget we have a suitable solution. Working with our company will be refreshing!

Check out our program. Just use the contactform to get in touch.

Our team

Henk Hakvoort
Former marketing director of WE Knife Company. With a background as a & marketing professional. Active in the knife industry and community for many years, both as professional and as a passionated collector. Co-founder of Bladestock.

Henk Kramer
Sale professional and troubleshooter in logistics for many years. Started collecting all sorts of knives, watches, pens and lighters as a kid. Co-founder of Bladestock.

Steven Rietveld
Originally started as an animator and designer, he has been working as a marketing & sales professional at senior management and board level for more then 20 years. A passionated collector of custom/handmade knives, pens and watches.


ED-Media has a lot to offer. Partnering with us, gives you access to our knowledge and experience.

-Marketing platform: our partners can make use of our platform to publish content regarding their products and services. They get exclusive access to our website with marketing and sales tips, trics and articles.

· Marketing & sales training: if you want to train your staff, we can offer you tailormade training modules & workshops covering a wide variety of topics.

· Coaching: we can offer tailormade coaching programs for you or your staff. With a focus on strategy, marketing, sales and personal growth.

· Marketing/Sales plan: do you need help with your marketing or sales plan? We can offer our services. This can also apply to single campaigns for specific purposes or products.

· Content: if you need help with content creation, our team is ready to help you. Written content as well as video, photographing, podcasts and so on. We are specialized in content marketing, as a one-time service or as a long running campaign.

· Advertising: we can develop & create advertisements for all different kinds of media. From graphics, text, video, banners to advertorials. You can also use our platform to advertise your products and services. From a one-time to a long running campaign.

· Company video’s: A company video helps your company to offer a comprehensive overview of your company, products and services. We can help you from the idea stage to complete production and distribution.

· In case you have a different need, please feel free to ask if we can help you with a custom service.


Just use the contactform to get in touch. Fill in your name, emailaddress and write your message/question. Don’t forget to mention your company name and phonenumber. We will answer as soon as possible.